HSEi
Improve health systems by doing research, offering expert advice, and building stronger healthcare delivery services.
We were asked to design the brand identity for Health Systems Enablement & Innovation (HSEi). HSEi is part of the University of Witwatersrand which is a team made up of globally recognised academics, researchers, and health experts. With a deep knowledge of Africa's unique challenges and solutions, HSEi is uniquely placed to build capacity and create systems-level change within health systems.
👁️ Surface observation
Bold Presence: The dark blue holding shape gives the brand a strong and confident feel.
Memorable Identity: The stylised 'h' and 'e' add personality, making the logo more distinctive and memorable.
Clear Readability: The lowercase 'i' is used to avoid confusion with a capital 'L'.
Unique Accent: The red band adds a bold, unique element that reinforces the brand's individuality.
🤔 Deep observation
Trusted Presence: The dark blue holding shape gives the brand a strong, trustworthy presence — positioning it as a hero in its space.
Symbol on Commitment: The stylised red band on the 'h' represents a band of trust and ongoing commitment.
Innovation Focus: The lowercase 'i' emphasises the brand's innovative spirit and forward-thinking approach.
HSEi also works with international partners to deliver research-driven strategies across the continent and globe.
In collaboration with Decode and the HSEi team, we created a flexible and memorable brand that adapts seamlessly across various collateral.
More info
Client
Health Systems Enablement & Innovation (HSEi)
Industry
Health/Medical
Project team
Lerato Tshenkeng
Ndinannyi Siminya
Service(s)
Brand design
